A practical guide
How to turn training material into three LinkedIn posts
Start with one useful piece of your own writing. Give each post a different job, then check that every idea still means what you intended.
By Brandeal · 16 September 2026
1. Choose a source you can use
An article, a written workshop transcript or a short briefing can be a useful starting point. Choose material that explains one problem your audience recognises. A list of course dates may work as an announcement, but it gives you less room to demonstrate how you think.
Use material you own or have permission to repurpose. Remove confidential examples and participant details before sharing it with anyone helping you draft. If the text quotes a research finding, keep its original reference and check that the finding supports the point you want to make.
2. Decide who the posts are for
Write one sentence describing the reader and the situation. For example: “A new team manager preparing to hand over an unfamiliar task.” That is more useful for drafting than trying to speak to every leader at once.
Next, choose the action the reader could take after reading: clarify an outcome, ask a question or try a short exercise. You do not need to fit the whole workshop into a post.
3. Give each post a distinct angle
In our original delegation demonstration, one source supports three angles:
- Outcome: explain what the work should help someone decide.
- Check-in: agree when to discuss uncertainty and support.
- Review: discuss how the handover could improve next time.
Each post can stand alone. Repeating the same advice with three different opening sentences gives the reader little extra value. If your source supports only one useful angle, publish one good post or choose another source.
4. Draft, then check the meaning
Start with the reader’s problem or a concrete question. Explain the idea in plain language, retain the context that makes it accurate and finish with a useful next step.
Compare every draft with the source. Check names, numbers, quotations and causal claims. Avoid turning a suggestion into a guarantee, inventing a client story or adding a statistic just to make an opening sound stronger. If AI assists the drafting, apply the same checks to its output.
5. Review the voice before publishing
Read each post aloud. Replace words you would never use with language that sounds natural to your business. Check that the three posts address different points and that each makes sense without the others.
Have the person responsible for the material approve the final wording. Afterwards, record useful responses and enquiries alongside the time spent preparing the posts. A post can show your thinking without immediately generating a sale; use actual results to decide what to try next.
See a complete example
Our demonstration puts the original source beside three LinkedIn drafts, with references so you can compare them. It is original demonstration material, not a customer case study.
Read the source and all three posts
If you want help with your own material, our £49 one-off pilot includes three LinkedIn drafts from one authorised written source up to 1,500 words, source references and one consolidated revision round. Drafting is AI-assisted and checked against your material. We agree suitability, scope and a delivery date before payment.